Individuality and Self-expression are key components of modern culture.
But individuality is hard to express with mass produced, factory-made clothes that look like everyone else's.
JOANN allows people to represent their truest selves by providing
the materials needed to create truly unique, one-of-a-kind clothing.
OOH
Don’t buy individuality,
make it.
we want to position our out-of-home and digital ads around where people purchase clothing, where joann wouldn’t be expected to make an appearance.
joann x Depop
Yours for the making challenge
Joann will partner with Depop to bring shoppers the unique items they can’t find in store. #YoursfortheMaking
JOANN will host a competition in select stores in which participants will have access to a central area of materials to create unique clothing that exudes their imagination.
copywriters: daniel bissell & maddie arnold
photos/clothing: yasmin egin