why’s everyone leaving their comfort zone when mac & cheese is there?
Date yourself
From fish pics to height falsifications, everyone knows that the dating apps are TOUGH.
Couple that with Valentine's Day, and you've created a single person's nightmare.
But what if singles could circumvent these issues and swipe right on themselves instead?
We encouraged single people to actively choose themselves this Valentine's Day by partnering with Tinder, rewarding participants with KMC via GoPuff.
We amplified the message to date yourself by creating shareable, self-love candy hearts to instagram & tiktok
Content at the speed of culture
COPYWRITER: becca pomerantz
cheesy, comfort-first reactive social media content, native to each platform
after the long-awaited spotify wrapped dropped, KMC shared a comfort year-in-review
many were sharing their instafest lineups with their top artists, we shared our top ways to help yourself
we’ve all eaten a whole box of kmc in one sitting…only to find out it’s meant to serve 4
after running an ad spot during a bachelor episode, kmc makes a nod to #bachelornation through this static post